The central idea behind PrioVino grew over several years, even as founder and principal shareholder Jürgen Sauer was still CEO of Mercedes Benz in Russia and later in Australia/New Zealand. As a passionate wine buff, he was well aware of the importance of the right drinking temperature for a flawless fine wine experience. And yet, he also saw how challenging it was to maintain that perfect temperature, even in fine-dining establishments, especially when the bottle had been at the table for a while.
Together with the ambitious technology expert Moritz Ortwein, he developed the idea of an innovative wine cooler for restaurants and wine connoiseurs. After extensive experimentation with a number of different technologies, the idea finally came to fruition. The flagship PrioVino Premier – a groundbreaker in the world of fine wine – was born.