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We love
fine wine

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PrioVino: Our philosophy

The PrioVino story

The central idea behind PrioVino grew over several years, even as founder and principal shareholder Jürgen Sauer was still CEO of Mercedes Benz in Russia and later in Australia/New Zealand. As a passionate wine buff, he was well aware of the importance of the right drinking temperature for a flawless fine wine experience. And yet, he also saw how challenging it was to maintain that perfect temperature, even in fine-dining establishments, especially when the bottle had been at the table for a while.

Together with the ambitious technology expert Moritz Ortwein, he developed the idea of an innovative wine cooler for restaurants and wine connoiseurs. After extensive experimentation with a number of different technologies, the idea finally came to fruition. The flagship PrioVino Premier – a groundbreaker in the world of fine wine – was born.

We’re in this together

Your perfect fine wine experience is our passion. That’s why we aim for continuous improvement and innovation to provide you with cutting-edge, durable and sustainable products that complement your lifestyle and meet your needs and requirements.

And because passion is always strongest when it is shared, we care about fair relationships all around – with customers, suppliers, investors, and employees.

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Upcoming dates — get to know us at the following events

ProWein 2023

19.03. – 21.03. 2023

in Düsseldorf, Germany
Hall 4, Stand 4 A26

With more than 6,500 exhibitors from over 60 countries, ProWein in Düsseldorf is the world’s leading trade fair for the international wine and spirits sector. The fair offers industry professionals a valuable opportunity to view new products, connect with global business partners and gather key market impulses and trends.

Perfection made in Germany

Innovation and high-tech – that’s what the home of PrioVino stands for. And it’s something you’ll find in each of our products.

PrioVino coolers keep wine at perfect temperature thanks to sophisticated technology developed and refined here in the wine country of Baden-Württemberg.

Our products are unique and indispensable accessories for anyone who makes no concessions when it comes to wine.

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Visit the PrioVino online store

Wine temperers, accessories, gift ideas, and more.
From our PrioVino Premier to a clever wine glass holder, discover all our products in our online store.

It has never been so easy to have pure enjoyment delivered directly to your home.

Sabrina Koos

 Our philosophy at Palmgarden has always been to optimise, evolve and look to the future. As soon as we saw the PrioVino Premier, it was very clear: It’s a new product. It’s a cool idea. We’re definitely in. 

Sabrina Koos – restaurant manager and sommelier, Palmgarden , Hohensyburg

© Igor Normann / Fotolia.

As official partner of Chaîne des Rôtisseurs d’Allemagne we’re proud to support the German future elite of sommeliers.

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PrioVino in the media

Since their offical launch, PrioVino’s innovative products for wine experts have been discussed by various publications. Learn more in a selection of these articles.

© Igor Normann / Fotolia.

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